We optimized the MED-EL logo based on a design draft created
by milani d&c. This work included:

  • Reworking the M in the logotype (straightening the diagonals so
    its impression is that of an original M) and balancing out the logotype
  • Optimizing the symbol (implant)
  • Optimizing the negative white version
  • Logo families for the symbol and wordmark, label, and symbol
  • Developing two sizes (M, L) in spot color red, spot color gray, 4C red,
    4C gray, and black