Gravis need one single logo size that works for all types of applications, as small as 10mm,
and as large as outdoor signage. Working with the draft provided by SpiekermannPartners,
we created the necessary breathing room between the letters a and r while optimizing
the proportions of the image and the logotype. For the negative white version, we trimmed
down the logo a bit to balance out the proportions and ensure a consistent appearance.